PPC Search engine marketing is perfect for growing your business, you can set up an account in a matter of minutes, you have full control over how much you spend, it’s measurable, you can adjust on the fly and you can test new value propositions in an instance. Potential customers are searching for your service or product, so it’s just a matter of bidding on those search terms and all else will follow, right?
Think again. PPC marketing takes up a lot of time, resources and requires a skilled and experienced PPC manager. The best alternative for hiring expensive PPC employees (or worse, doing it yourself) is Outsourcing PPC Marketing. Why? Here are four great reasons for outsourcing your PPC marketing:
- It’s cost efficient
- Hiring a PPC manager is expensive, salaries range from £30.000 to £70.000 per year. This can be a considerable portion of your month PPC costs.
- Advertising technology for bid management and feed-based keyword and ad-copy creation can cost you up to 5% of your total media spend.
- Having your campaigns run by inexperienced PPC managers, or yourself, increases the risk of making preventable mistakes.
- Outsourcing PPC can be as affordable as £300 per month, for example out Outsource My PPC (http://outsourcemyppc.com).
- It gets rid of the distraction
- Business owners shouldn’t focus on building a PPC team, 9 times out of 10 that isn’t your core business
- Managing a team of PPC managers is demanding. You need to provide tools, training and motivation.
- The knowledge is always up to date
- A PPC agency is a subject matter expert, and is working in PPC continuously. They’re up to date on the latest developments, and use that knowledge in your campaigns.
- A PPC agency isn’t only learning from your campaigns, but also from al the campaigns of other clients they’re managing. All that learning on the job make them better PPC managers each day, something that will be hard to achieve when not outsourcing, but doing PPC in-house.
- Their tools are always up to date and ready to go
- Ad technology is crucial for the success of your PPC campaigns. When outsourcing PPC, you get access to the best ad tech tools specialized in bid managed, or Excel templates created for doing quick account audits (http://outsourcemyppc.com/blog/ppc-account-audit-checklist/) on your accounts. Finding or building these tools hogs up time and resources.
- The tools are ready to go, as your PPC Agency has already been working with the right tools for quite a while. There’s no time for them to get up to speed. If you need to figure al this out, this will slow you down.
Summing it all up
To a lot of business owners, outsourcing PPC marketing may feel scary. You are basically handing over the keys to one of your biggest customer acquisition tools, hoping your agency is well equipped to grow your accounts. In reality, outsourcing PPC marketing is a no-brainer. It gives you access to the tools and talent of the agency, which will make your accounts grow faster while remaining well structured and efficient.